Internet Journalism 35
What Is News?
(Or, as they say in the commercials, WAZZZUPPPP?)
Definition and Evaluation of News
News is what happens to
and is people. It is anything you learn today that you didn't know yesterday.
News is information people need. It's written to inform the reader. News
is a timely report of an event of sufficient importance to interest a number
of people and possesses a combination of elements of appeal.
News is evaluated
by journalists in terms of:
Authenticity --
the genuine news value of the report. It means the event happened and is
not fiction.
Good taste -- the
content does not offend the readers' social, religious or cultural mores.
Mass Appeal --
the content affects or interests readers in some way, for some reason.
Mass appeal is determined
by certain news elements generally categorized as:
Immediacy
Events that happen today
are more interesting to the reader than events of yesterday or the day
before.
Proximity
Readers are generally
more interested in something that has happened close to home rather than
in a distant location, unless there is a local tie to that faraway place.
Consequence
News can be localized
by telling readers how an event will affect them.
Conflict
Readers are drawn to stories
dealing with conflict, such as stories about war, sports, domestic confrontations,
elections, crime or man against nature.
Oddity
Anything unusual or comical
can make a story that will draw reader attention, but it must be in good
taste.
Sex
Stories about feminism,
single parenthood, role reversals, rape, fraternization and women in combat
are issues a responsible newspaper cannot avoid. These stories must be
written in good taste.
Emotion
Stories that cause readers
to feel sympathy, anger, sadness or happiness make good copy. Emotions
can draw readers into the story.
Prominence
People are naturally interested
in the activities of well-known people. Prominent, newsworthy people on
your military installation include the post commander, senior NCO, etc.
Suspense
News events or situations
that have not been concluded may be read as eagerly as any mystery story
or serial.
Progress
By their nature, advancements
-- in any field, discipline, specialty, etc. -- are news and interest readers,
especially if they affect the reader.
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